Theme activity creation and its brand operations are not only real steps to enhance and improve the guiding idea for ideological and political education of college students but also the strategic choice to innovate ideological and political education work mode by the unity of selflearning and learning from others, and are also the necessary requirement for the longterm mechanism to construct ideological and political education work. The key link for brand generation of theme activities includes content orientation and innovation, value transmission, visual design, process planning, spreading management and so on.