With the rising of economic, social and cultural development level of China, the idea that “do not let the children defeated at the starting line” prompts the early education industry and also makes the publication market for infants and children fiery. Although there are full of various publications for infants and children, however, the quality of the publication is not contented, there are a lot of 〖JP2〗problems such as improper market subdivision, inaccurate market positioning, simple theme, short of animation, too emphasizing lectures but ignoring the inborn nature of the infants and children, inconsistence of the form with the contents and so on. The big success of Children Garden broadcasted by BBC reveals that the quality promotion of the publications for the infants and children should at first fulfill the market subdivision, clarify the positioning of the readers, then sufficiently understand and master early education theory, really integrate the idea of “inborn nature education” into the publications, make the teaching pleasant, and finally pursue the organic unity between the content and the form to make the naive of Children through interesting.