National customer satisfaction index measurement work has been universally concerned by all countries. Based on ACSI and customer satisfaction model of Chinese service industry, this paper constructs customer satisfaction concept model of Chinese food and beverage industry, obtains effective customer satisfaction concept model of the food and beverage industry by modifying initial concept model and by analyzing and testing structural equation model based on questionnaire data from food and beverage service centers of many colleges and universities in Yichang City of Hubei Province, points out the measures for its improvement on the basis of the analysis of the existing problems in food and beverage management and service and advances suggestions for creating good food and beverage service quality. 