In today’s society, the emergence of new media provides new path and method for the masses work of Chinese Communist Party and expands the space for the Party construction, meanwhile, brings huge challenge and threat. In new stage, in the face of flourishing development of new media, how to really work for the masses is one of the issues needing to be concerned about by the party construction workers. Based on this, this paper discusses the path selection for innovating masses work model under new media environment.