In modern biology, gene transfer is a biological technology through specific methods to transfer the exogenous target gene into receptors or cells and to detect its expression in the transformed cells. A brand also realizes its evolution through gene transfer in an enterprise or between different enterprises. Every brand realizes its brand growth through the vertical transfer or horizontal transfer of brand gene. China’s Traditional Brand, which is precious wealth of Chinese nation, in longterm development, carries on its last generation brand gene accumulated in longterm by the Brand on the one hand, which make the Brand keep its specificity and continuity, on the other hand, the Brand innovation is realized by continuously absorbing the brand gene of its competitors, which is of important significance to pushing forward the evolution and enterprise growth of Chinese Traditional Brands.