This review takes selection of the keywords in the literatures related to media and mobile internet in CNKI database during 20102013 as research target and discusses the tendency of Chinese media development at the era of mobile internet from the angle of keywords by using words appearance frequency statistics and content analysis, by taking bibexcel and ucinet as data statistics and analysis tool and by studying and analyzing the change of the whole or part of the keywords. The research indicates that the discussion on the transition from traditional media to new media is most important in media circle, that advertisement industry is the main profitable point of the mobile internet and that “merger” is the tendency of the media and that the extensive development space for it is opened up.