我国餐饮零售快餐业态连锁企业发展战略模式研究——基于十家快餐连锁企业分析
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Study on Development Strategy Model of Fastfood Retail type  Chain Enterprises in China——Analysis Based on Ten Fastfood Chain Enterprises
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    摘要:

    通过对十家进入餐饮百强企业名单的快餐业态连锁企业在不同发展阶段的发展模式的信息数据分析,归纳出四种快餐业态发展相对成功的发展战略模式,分别为资本快速扩张型、资本稳健扩张型、加盟稳健扩张型和区域缓慢扩张型。四种发展战略模式在发展方式、发展资本、发展方向、发展速度四方面具有一定差异性。当前我国快餐成功企业共同的发展特征包括主要经营中式快餐、以直营分店扩张为主、采取后向一体化和逐步实现标准化管理四个关键要素。四种发展战略的适应性选择是我国快餐企业成功发展的重要参考,四个关键经营要素的实施是保证快餐企业成功的重要条件。

    Abstract:

    Through the analysis of information data of development mode at different stages for ten fastfood chain enterprises in the list of top 100 catering enterprises, this paper generalizes four kinds of relatively successful models of fastfood development strategy including rapid capital expansion type, stable capital expansion type, the allied stable expansion type and regional slow expansion type. The four development strategy models have some differences in the development mode, the development capital, development direction and the development speed. The common successful characteristics of China’s fastfood enterprises include main management of Chinesestyle fastfood, mainly expanding branches from directlymanaged fastfood restaurants, adopting the backward integration and gradually realizing standardized management. The adaptive selection of the four kinds of development strategies is an important reference to the successful development of China’s fastfood enterprises, and the implementation of the four key elements is an important requirement for ensuring the success of fastfood business. 

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