Abstract:Through the analysis of information data of development mode at different stages for ten fastfood chain enterprises in the list of top 100 catering enterprises, this paper generalizes four kinds of relatively successful models of fastfood development strategy including rapid capital expansion type, stable capital expansion type, the allied stable expansion type and regional slow expansion type. The four development strategy models have some differences in the development mode, the development capital, development direction and the development speed. The common successful characteristics of China’s fastfood enterprises include main management of Chinesestyle fastfood, mainly expanding branches from directlymanaged fastfood restaurants, adopting the backward integration and gradually realizing standardized management. The adaptive selection of the four kinds of development strategies is an important reference to the successful development of China’s fastfood enterprises, and the implementation of the four key elements is an important requirement for ensuring the success of fastfood business.