Enterprise creation process is the process of the realization of the business model under value creation orientation, the acquisition of resources from the social network is an important way for new enterprises to realize value creation and to conduct business model innovation. Based on the structural characteristics of the social network, this article analyzes the three elements connotation of the network density, network centrality and structural holes and analyzes the impact of the various factors on the business model innovation by combining new enterprises cases. The results show that the network density, network centrality and structural holes produce different influences on quantity, heterogeneity and the novelty of the business model innovation resources, accordingly, affecting new enterprises business model innovation.