约翰?菲斯克大众文化的当代美学观照
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Aesthetics of John Fiske’s Popular Cultural Theory: a Contemporary Reading
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    摘要:

    美国著名大众文化理论家约翰?菲斯克以媒介文本为载体,以媒介受众为核心,以媒介体验为旨趣,超越了传统的精英主义与悲观主义态度,倡导并颂扬大众文化的创造性、能动性、反抗性,甚至一味为大众文本的浅白性和贫瘠性而辩解,强调大众鉴识力是对现代美学霸权的拒斥和抵制。菲斯克这种不加批判的文化民粹主义,固然有着某方面的进步意义,但其对大众趣味的过分迎合,必然导致高雅艺术的困顿和审美价值的缺失,使得大众逐渐失去对精英文化和审美艺术的鉴赏力。因此,当代美学语境之下,重新反思菲斯克对趣味判断的拒绝,重新评估审美教育的价值和功用就显得不可或缺。

    Abstract:

    John Fiske, a famous American popular culture theorist, surpassed the attitude of traditional elitism and pessimism of popular culture and advocated and extolled the creativity, initiative and revolt of popular culture, even tried to explain the superficiality, barrenness and poverty of popular texts and emphasized that popular appreciation was the exclusion and resistance to modern aesthetic hegemony by regarding media texts as carrier, media audience as core and media experience as goal. Although such populism promises equality and democracy, it nevertheless avoids aesthetic judgment, and this may ultimately cause the declining of people’s ability to appreciate beauty and art. To avoid this consequence, the role of aesthetic education must be duly recognized.

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