“周立波现象”的传播学透视
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“Zhou Libo Phenomenon” in Communication Perspective
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    摘要:

    海派清口创始人周立波,采用全新的单人表演形式,在上海的舞台剧场,以幽默调侃的语言和夸张的形体辅助,演绎和评判社会热点、重要话题、时事和社会新闻,受到上海市民的热烈追捧。随着网络的迅猛传播和在电视媒体上的偶露峥嵘,一时风靡全国,成为时下中国娱乐界的一个重要现象。媒体谓之“周立波现象”。从传播学的角度透视周立波火爆的原因,除了他定位(城市市民)准确、营销到位外,还契合了时代对快乐的需要和主流声音强调文化要贴近群众、生活和实际的方向。此外,对时事的幽默解说和反讽整合,也得力时代的进步和政治文化环境的宽松。

    Abstract:

    Zhou Libo, a founder of Shanghai selftalk, with a brandnew form of singleperson show, uses humorous and confident words with exaggerated bodyaided performance at Shanghai theaters to display and comment social hotspots, important topics, current affairs and social news, which are warmly welcomed by Shanghai residents. With rapidly spreading of his debut on internet and TV media, his performance sweeps the whole country, becomes a very popular phenomenon in Chinese entertainment circle and is called “Zhou Libo Phenomenon” by media. From the perspective of communication, the popularization of “Zhou Libo Phenomenon” is analyzed, besides his accurate position (urban residents) and proper marketing, he meets the needs of happy times and mainstream desires emphasizing cultural life based on the masses, living affairs and the actual direction. In addition, the humorous interpretation and ironical integration of current events benefit from effective progress of the times and the liberal political and cultural environment.

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