This paper firstly introduces four types of figures of speech based on the classification made by Prof.Chan Wangdao including simile,metaphor,personification,hyperbole,contrast,parallelism,pun,irony,etc,then analyzes the functions and application of figures of speech in business English advertising combined with successful advertising cases;secondly,based on the methods of translation of figures of speech,discusses figures of speech involving literal translation,liberal translation,flexible tran...