In cultural creation industry represented by animation industry,its influencing power is highly related to creative level of animation industry,channel and the platform construction condition of animation industry,animation industry’s brand maturity.Its influence is restricted by the major factors such as creative level,channel platforms and content quality.The animation products with creative meaning,high content quality,scientific marketing method,advanced making level and good derivative products development can promote animation industry influence power upgrading from nothing and from weak to strong,and then form higher level effect on animation industry development to construct covering platform of national cultural soft power.