The implementation of disparity strategy is an important path to effectively promote urban culture development. Based on analysis of the existing problems and urban culture background of Yunyang county, Yunyang is put in space environment and is compared with its neighboring districts and counties, and its urban cultural characteristics are searched for. On the basis of the comparison, it is pointed out that Zhang Fei culture and immigrant culture are its comparatively advantage culture and that its urban image can be effectively improved based on this culture position basis.