With the development of information technology and the new media's development, the newspaper industry market faces the severe test, the newspaperreading population presents the aging tendency gradually. This article used the econometrics method to analyze aging degree and the newspaper quantity with reading population and further analyzed the impact of China’s aging on newspaper consumption market. The results indicate that the degree of aging is positively related to newspaper quantity, that the impact of the aging on newspaper quantity is obvious and that the aging affects quantity, consumption structure and newspaper readers consumption behaviors. The aging promotes quantity development of newspaper but hampers the improvement of quality of the newspaper. Finally, related measures are put forward.