| 摘要: |
| 乡村旅游是乡村振兴的重要抓手,政府相关政策是发挥乡村价值的坚实保障。 本文以 2006—
2020 年的 54 份国家层面乡村旅游政策文本为研究对象,构建政策工具与乡村价值的二维分析框架,采
用内容分析法科学探究我国乡村旅游政策的制度效应和演变特征。 研究发现:(1)根据乡村旅游颁布数
量差异可将政策演进划分为三个阶段:萌芽期( 2006—2014 年)、探索期( 2015—2017 年) 和潮涌期
(2018—2020 年)。 从萌芽期到潮涌期,供给型政策工具和需求型政策工具使用频次逐步提升,国家乡村
旅游政策对乡村发展的生态价值和文化价值的重视程度逐步提升;(2)现有乡村旅游政策以环境型政策
工具为主,供给型使用频次略低,需求型最少;(3)乡村旅游政策内容以生产价值和生活价值为导向,对
生态价值和文化价值的关注度总体较少。 因此,如何做好制度部署,正确使用政策工具以挖掘乡村发展
价值是乡村旅游高质量发展的重要课题。 |
| 关键词: 乡村旅游 政策工具 乡村价值 乡村振兴 |
| DOI： |
| 分类号: |
| 基金项目: |
|
| The Content and Evolution Characteristics of Rural Tourism Policiesin China: A Quantitative Analysis of National Policy Texts |
|
SHENG Yanchao
a
, LI Qi
b
, HE Chen
a
, PAN Pan
a
|
| Abstract: |
| Rural tourism is an important engine for rural revitalization, and relevant government policies are
a solid guarantee for realizing rural values. This paper takes 54 rural tourism policy texts at the national level
from 2006 to 2020 in China as the research object, constructs a two-dimensional analysis framework of policy
instruments and rural values, and uses the content analysis method to scientifically explore the institutional effect
and evolution characteristics of rural tourism policies in China. The findings are as follows. (1) The policy
evolution can be categorized into three distinct phases based on the volume of policy issuance: the Germination
Phase (2006—2014), the Exploration Phase (2015—2017), and the Surge Phase (2018—2020). From the
Germination Phase to the Surge Phase, the use frequency of supply-oriented policy instruments and demandoriented policy instruments has gradually increased, and the national rural tourism policies have gradually
attached more importance to the ecological and cultural values of rural development. (2) Existing rural tourism
policies predominantly rely on environmental-type policy instruments, followed by supply-oriented instruments,
with demand-oriented instruments being the least utilized. ( 3) Policy content is primarily oriented toward
enhancing production value and living standards, while attention to ecological and cultural values remains
relatively limited. Therefore, how to make appropriate institutional arrangements and properly use policy
instruments to tap the development value of rural areas is a critical issue for the high-quality development of
rural tourism. |
| Key words: rural tourism policy instrument rural value rural revitalization |
