| 摘要: |
| 文章以数字化驱动学术期刊与用户之间关系从单向事务连接、浅层指导、短暂随机的权威服从
关系到多主体交互式情感沟通、深度合作共荣、长期稳定的平等关系转变为切入点,深入挖掘学者们隐藏
的社交需求、成长需求和价值实现需求。 为充分满足用户需求,提出学术期刊需向服务的全方位、传播的
全过程和引领的全周期转型,通过全员参与、多途径人才培养、多元化激励、多部门携手,共同推动学术期
刊转型升级,从而推进学术繁荣发展。 |
| 关键词: 用户关系 用户需求 学术期刊 转型 |
| DOI： |
| 分类号: |
| 基金项目: |
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| Research on the Transformation and Path of Academic Journals underUser Relationship Reconstruction in the Digital Age |
|
LIU Renfang1, HU Yusi2, YANG Rui1
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| Abstract: |
| This paper starts its discussion from the digital-driven transformation of the relationship between
academic journals and users. The relationship evolves from a one-way transaction connection, shallow guidance,
and short-term random authority obedience relationship to multi-agent interactive emotional communication, indepth cooperation and common prosperity, and long-term stable equality relationship. On this basis, the paper
delves deeply into the hidden social, growth, and value-realization needs of scholars. In order to fully meet the
needs of users, it is proposed that academic journals need to transform to a full range of services, the whole
process of communication and the whole cycle of guidance, and jointly promote the transformation and upgrading
of academic journals through full participation, multi-channel talent training, diversified incentives, and multidepartment cooperation, so as to promote the prosperity and development of academic research. |
| Key words: user relationship user need academic journal transformation |
