| 摘要: |
| 以“再媒介化”理论为视角,聚焦“痛报”与“口袋本”等纸媒创新案例,探讨数字时代纸媒的转
型路径。 研究提出一条纸媒以“抵抗—吸纳—共生”为逻辑进路的自我重构之路。 研究指出,纸媒可以
通过发扬自身物质性价值,抵抗数字媒介的加速、入侵与虚拟,与其形成差异化竞争;通过吸纳数字媒介
的互动性逻辑,在形式、内容与价值层面实现创造性转化。 最终,纸媒可以与用户和数字平台构建以“社
交”为界面的共生关系,形成新的媒介生态。 研究认为,纸媒的转型绝非简单的数字化迁移,而是通过激
活自身独特的媒介属性,蜕变为数字生态中不可或缺的情感载体与文化节点,这一观点为传统媒介的可
持续发展提供了超越融合范式的新思路。 |
| 关键词: 再媒介化 纸媒转型 媒介物质性 数字共生 慢媒介 |
| DOI： |
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| Resistance, Absorption, and Symbiosis: The Remediation Path ofPrint Media in the Digital Age |
|
WANG Shiyong, WANG Zhaodong
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| Abstract: |
| From the perspective of “ remediation” theory, this paper focuses on innovative cases in print
media such as “Pain Paper” and “Pocket-sized Books” to explore the transformation path for print media in the
digital age. The study proposes a path of self-reconstruction for print media following a logical progression of
“resistance-absorption-symbiosis. ” The research indicates that print media can leverage its own material value
to resist the acceleration, intrusion, and virtuality of digital media, thereby forming a differentiated competition.
By absorbing the interactive logic of digital media, it can achieve creative transformation in form, content, and
value. Ultimately, print media can build a symbiotic relationship with users and digital platforms with “sociality” as the interface, forming a new media ecosystem. The study argues that the transformation of print media is
by no means a simple digital migration, but rather a process of activating its unique media attributes to evolve
into an indispensable emotional carrier and cultural node within the digital ecosystem. This provides a new line
of thought beyond the convergence paradigm for the sustainable development of traditional media. |
| Key words: remediation print media transformation media materiality digital symbiosis slow media |
