| 摘要: |
| 在数媒时代时尚消费符号的展演不断地解构和建构社会语境,更显自我和社会指涉。 数媒化
使时尚之物转换为人们意会的符码,具有鲜明的符号价值认证意蕴。 数媒化促进人们快捷地对时尚符
号/ 价值进行审视,对人进行品味辨识和价值指认,进而成就人的表象的社会尊荣和名望。 时尚消费符号
展演着人的消费审美和艺术范式,人们在奢华的时尚消费符号中展现其格调与品味。 于是,时尚消费符
号成为美的意指和艺术表现的载体,人们在时尚的展演或表达中对象化。 时尚品牌符号最具赋予人即刻
的价值和名望的意蕴,通过数字媒体形式对其进行社会认证和编码。 在数媒时代时尚消费符号更多地浸
润着人的灵感和创新,通过数媒化形式和展演,给人与社会增添活力,并增色赋值。 在时尚消费符号的展
演中人被符号化,成为时尚的物化品。 但是,需要健康地进行时尚消费符号的展演,不能把人引向价值追
求和行为表达的异化。 |
| 关键词: 数媒时代 时尚消费符号 展演 审美与格调 名望和价值 自我与社会指涉 |
| DOI： |
| 分类号: |
| 基金项目: |
|
| The Self and Social Implications in the Performance of Fashion ConsumptionSymbols in the Digital Media Era |
|
LV Qingchun
|
| Abstract: |
| In the digital media era, the performance of fashion consumption symbols continuously deconstructs and reconstructs the social context, highlighting self and social implications. Digital media transformation
turns fashionable items into codes that people can understand, with distinct implications of symbolic value authentication. Digital media enables people to quickly examine fashion symbols and their values, identify people’s
tastes and values, and thus contribute to people’s superficial social honor and fame. Fashion consumption symbols showcase people’ s consumption aesthetics and artistic paradigms. People display their styles and tastes
through luxurious fashion consumption symbols. As a result, fashion consumption symbols become carriers of the
meaning of beauty and artistic expression, and people objectify themselves in the performance or expression of
fashion. Fashion brand symbols are most significant in endowing people with instant value and prestige, and
they are socially authenticated and encoded through digital media. In the digital media era, fashion consumption
symbols are more infused with people’ s inspiration and innovation. Through digital media forms and performances, these symbols add vitality to people and society and enhance their value. In the performance of fashion
consumption symbols, people are symbolized and become the materialized products of fashion. However, it is
necessary to perform fashion consumption symbols in a healthy way, without leading people to the alienation of
value pursuit and behavioral expression. |
| Key words: digital media era fashion consumption symbol performance aesthetics and style fame and
value self and social implication |
