| 摘要: |
| 科普演讲是一种富有成效的科普方式。随着互联网的普及与信息化的深入，科普演讲已成为一种新型的知识传播手段和方式，在一定程度上推进了全球智力资源的开放共享，但迄今对它的研究还比较薄弱。本文对信息时代的科普演讲进行了探讨，包括其内涵、特点、优势、主体、受众、内容、方式、成效以及制约因素等。对TED演讲、一席演讲进行了案例分析和比较研究，引入AIDA模型分析其传播效果，提出完善科普演讲的对策：应进一步重视科普及科普演讲；加强传播需求导向的科学研究；推动科普演讲走进课堂，成为当代教育的有机组成部分。 |
| 关键词: 科普演讲 传播效果 科学精神；AIDA模型 TED演讲 一席演讲 |
| DOI： |
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| 基金项目: |
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| Research on the Practical Situation and Communication Effect of Popular Science Lectures in the Information Age |
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GU Min-jia1,21,2
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1. Institute for the History of Natural Sciences, Chinese Academy of Sciences, Beijing 100190, China;2. University of Chinese Academy of Sciences, Beijing 100049, China
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| Abstract: |
| Popular science lecture is a fruitful way of popularizing science. With the popularization of the Internet and the deepening of informatization, popular science lectures have become a new means and method of knowledge dissemination, and to a certain extent, they have promoted the opening and sharing of global intellectual resources. However, the research on popular science lectures has been relatively weak so far. This paper discussed popular science lectures in the information age, including their connotation, characteristics, advantages, subjects, audiences, contents, methods, effectiveness, and constraints. The case study and comparative study of TED Talks and YiXi Talks were carried out, and the AIDA model was introduced to analyze their communication effects. The countermeasures to improve popular science lectures are proposed: placing more emphasis on popular science and popular science lectures; strengthening the scientific research oriented to communication needs; and promoting popular science lectures in the classroom to become an integral part of contemporary education. |
| Key words: popular science lectures communication effect scientific spirit AIDA model TED Talks YiXi Talks |
