| 摘要: |
| 新闻与宣传有不同的内涵、作用、要求和方式、出发点和直接目的，两者又相互联系、相互影响。把两者混为一谈既损害新闻的质量和作用、媒介的公信力和社会信任，也损害宣传效果。要让两者各司其职，按各自的规律，正确处理其矛盾，科学地认识和把握用新闻做宣传、“典型报道”与宣传、“后真相”与宣传等问题。 |
| 关键词: 新闻 宣传 报道 移动传播 |
| DOI： |
| 分类号: |
| 基金项目: |
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| The Relationship Between News and Publicity and Management of This Relationship |
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XIE Jin-wen
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Shanghai Jiao Tong University, Shanghai 201101, China
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| Abstract: |
| News and publicity have different connotations, functions, requirements and methods, starting points and direct purposes, and they are related to each other and influence each other. Confusing the two not only damages the quality and role of news, the credibility of the media and social trust, but also damages the effectiveness of publicity. We should let the two perform their duties, correctly handle their contradictions according to their laws, and scientifically understand and grasp the problems of using the news to make publicity, “typical report” and publicity, and “post truth” and publicity. |
| Key words: news publicity reporting mobile communication |
