| 摘要: |
| 新媒体疫情慢直播通过虚拟的身体在场,共同的关注焦点以及受众共同的情绪、情感基础,建构起互动仪式。受众在这种互动仪式中,形成对“云监工”等群体身份的认同,创造和共享符号资本,并获得抗疫信心等情感能量回报。新媒体疫情慢直播活动中,形成的情感传播模式及其收编兼纳青年亚文化的行为对主流媒体的融合传播具有借鉴意义。 |
| 关键词: 疫情 央视频 慢直播 互动仪式 |
| DOI： |
| 分类号: |
| 基金项目: |
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| Interactive Ceremony Construction and IntegrationCommunication for Slow Live Telecast |
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WANG Jian-hua;SONG Ting-fang
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School of Journalism,Communication University of China,Beijing 100024,China
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| Abstract: |
| The slow live telecast for epidemic situation on new media uses virtual live scene,commonly concerned focus,common emotion and feeling basis of the audience to build interactive ceremony.In this kind of interactive ceremony,the audience forms the identification of the self-identity of“cloud supervisors”,creates and shares the symbol capital and obtains the emotional return of anti-epidemic confidence and so on.In the activities of the slow live telecast for the epidemic situation on new media,the formed feeling communication model and its collected and edited sub-cultural behaviors of the youth are of reference significance to the integrated communication of mainstream media. |
| Key words: epidemic situation central television video slow live telecast interactive ceremony |
