| 摘要: |
| 本文以公司创业领域的国际创业导向视角和动态能力视角，研究了中小跨境电商企业国际化的机理和路径。以208家中小跨境电商企业调查问卷为样本，运用结构方程模型分析了国际创业导向、适应能力与国际化绩效之间的作用关系，结果发现：中小跨境电商企业的国际创业导向对其国际化绩效具有显著的促进作用，适应能力在二者之间发挥了部分中介作用，表明中小跨境电商企业的国际创业活动不仅直接促进企业绩效的提升，也通过适应能力间接提高企业国际化绩效。 |
| 关键词: 中小跨境电商 国际创业导向 适应能力 国际化绩效 结构方程模型 |
| DOI： |
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| Research on the Internationalization Performance of Small and Medium-sized Cross-border E-commerce Enterprises: The Mediating Role of Adaptability |
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FANG Ming, LIU Han
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School of International Trade and Economics, Anhui University of Finance and Economics, Bengbu 233030, Anhui, China
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| Abstract: |
| The rapid development of cross-border e-commerce in China has led to a large number of entrepreneurial activities and the transformation and upgrading of traditional foreign trade enterprises. Among them, the internationalization of small and medium-sized cross-border e-commerce companies is an important topic worthy of further discussion. Based on the international entrepreneurial orientation perspective and dynamic capacity perspective in the field of entrepreneurship, this paper studies the mechanism and path of the internationalization of small and medium-sized cross-border e-commerce enterprises, takes the questionnaire of 208 small and medium-sized cross-border e-commerce enterprises as a sample, and uses the structural equation model to analyze the relationship between international entrepreneurship orientation, adaptability and international performance. The results show that the international entrepreneurial orientation of small and medium-sized cross-border e-commerce enterprises has a significantly boosting effect on their internationalization performance, and the adaptability has played a partial intermediary role in the two, indicating that the international entrepreneurial activities of small and medium-sized cross-border e-commerce enterprises not only directly promote the improvement of corporate performance, but also indirectly improve the internationalization performance of the enterprises through adaptive capacity. |
| Key words: small and medium-sized cross-border e-commerce international entrepreneurial orientation adaptability international performance structural equation model |
