| 摘要: |
| 论述网络思想政治教育话语权的内涵和新特征，将网络思想政治教育话语权的生成分为三个阶段，并做相应的机理分析。在此基础上，分析当前网络思想政治教育在话语权博弈中理论创新不足、话语传播的内容与形式与教育对象需求存在偏差、话语掌控与引导力不足等，最后论证新时代网络思想政治教育话语权的提升路径：以马克思主义为指导，创新发展主流意识形态话语体系；拓展话语主体范围，培训话语主体能力；打造主流话语传播平台，优化传播渠道；建设话语信息反馈平台，合理调控思想舆论。 |
| 关键词: 网络思想政治教育 话语权 传播 马克思主义理论话语体系 |
| DOI： |
| 分类号: |
| 基金项目: |
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| The Discourse Power of Network Ideological and Political Education: The Generation Mechanism and Promotion Path |
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ZHENG Yuan-jing, ZHOU Ya-hui
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| Abstract: |
| This paper expounds the connotation and new characteristics of the discourse power of network ideological and political education, divides the generation of the discourse power into three stages, makes the corresponding mechanism analysis, based on that, analyzes the passive situation in such insufficiencies of the discourse power in course game as inadequate theoretical innovation, the deviation between discourse communication and education objects, and insufficient master of control and guidance, and finally discusses the promotion path for the discourse power of network ideological and political education at new era based on taking Marxism as guide, innovating discourse system of main ideology, expanding discourse main body scope, cultivating main body ability of the discourse, building communication platform of main discourse, optimizing communication channel, constructing feedback platform of discourse information and reasonably regulating ideological opinions. |
| Key words: network ideological and political education discourse power communication Marxism discourse system |
