| 摘要: |
| 本文运用系统分析方法，首先建立起区域旅游购物研发的五大构成部分，即研发环境基础、研发主体队伍、研发内容体系、研发机制和贯通整个体系的研发流体系；其次分析重庆旅游购物品发展中存在的诸多体系性问题；第三剖析重庆旅游购物品研发的四类环境基础条件；最后给出其发展在研发体系目标设立、平台及模式机制建设、研发人才培养、研发内容体系完善、研发环境优化上的具体措施，以期为重庆旅游购物品发展贡献绵薄之力。 |
| 关键词: 旅游商品 旅游购物 产品研发 研发体系 |
| DOI： |
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| The Construction of Research and Development System for Tourism Products：Tanking the Design of Chongqing Tourism Commodities as an Example |
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FAN Chun
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| Abstract: |
| By using system analysis method， firstly this paper sets up a regional tourism shopping development of five main parts， namely the development environment foundation， main research and development team， research content system， development mechanism and the whole system of research and development as well as circulation system， then analyzes many systems of the issues existing in the development of Chongqing’s tourism shopping， then analyzes again Chongqing tourism shopping products in the research and development of four kinds of basic environmental conditions， and finally， gives real measures such as the R & D system establishment， mechanism and mode of platform construction， R & D personnel training， R & D content system perfection， R & D environment optimization in order to make the contribution for the Chongqing tourism shopping products development. |
| Key words: tourism product tourism shopping product R & D R & D system |
