| 摘要: |
| 酒店业作为地方经济发展的标志性产业之一，是对地方经济发展水平的直观反映。在测算我国沿海省份酒店产业效率的基础上，运用Tobit模型研究酒店产业效率的影响因素。结果显示：沿海省份酒店产业静态效率呈现为先升后迅速下降的趋势，动态效率则表现为全部下降态势，地区间呈现明显的不同；沿海省份星级酒店的综合效率受交通便利程度、旅游资源吸引力和高星级酒店结构的影响显著。同时，受科技发展水平、酒店后备专业人才数量、对外开放程度和区域经济发展水平的影响。鉴于此，本文提出发挥“酒店+”功能，开展全域旅游，进行细分市场和精准营销，促进人力资源改革，加强政府政策供给等建议，进而提升沿海省份酒店产业效率。 |
| 关键词: 酒店产业效率 DEA模型 Tobit模型 滨海旅游 |
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| A Research on Spatial-temporal Differentiation and Influencing Factors of Hotel Industrial Efficiency in China Coastal Areas |
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JIAO Nian-tao1，2，ZHENG Xiang-min1，YIN-Jie1
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| Abstract: |
| The hotel，as one of the iconic industries of local economic development，is an intuitive reflection of the level of local economic development.On the basis of measuring the efficiency of hotel industry in China coastal area，this paper uses Tobit model to study the influencing factors of hotel industry efficiency.The results show that the static efficiency of coastal hotel industry is declining rapidly，and the dynamic efficiency shows the declining trend.The regional efficiency is obviously different.The comprehensive efficiency of coastal star hotel is remarkably affected by traffic convenience，the attractiveness of tourism resources and the structure of hotel.At the same time，the level of scientific and technological development，the number of hotel reserve professionals，the degree of opening up and the level of regional economic development can influence the efficiency of hotel industry.In view of this，the article put forward the “hotel +” function，to carry out global tourism，market segments and accurate marketing，promote human resources reform，strengthen the government policy supply and other recommendations，and thus enhance the development of coastal tourism hotel efficiency. |
| Key words: hotel industrial efficiency DEA model Tobit model coastal tourism |
