| 摘要: |
| 新媒体时代，媒介素养已经成为社会公民的基本素养，也是辅导员开展大学生思想政治教育和从事管理服务育人的关键能力。由于职业性质和工作对象的特殊性，高校辅导员的媒介素养较之其他社会公众具有更加丰富的内涵，比如：信息识别具有鲜明的政治敏锐性，信息传播具有正确的思想引领性，信息处理具有丰富的知识传递性，信息交互具有融洽的情感沟通性。高校辅导员媒介素养的提升不仅有利于提高自身的职业素质和能力，同时还有利于增强高校思想政治教育工作的实效性、推动高校学生管理工作的创新开展和实现大学生的健康成长和全面发展。因此，国家社会、高校和辅导员应该予以高度重视，并共同采取有效措施，形成全面、立体的网络，不断推动辅导员媒介素养的提升。 |
| 关键词: 新媒体 媒介 媒介素养 辅导员 大学生 |
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| The Connotation and Promotion of the Media Literacy of College Counselors in the New Media Era |
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WANG Jing
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| Abstract: |
| In the new media era, media literacy has become the basic accomplishment of social citizens. It is also the key ability of the counselors to carry out ideological and political education of college students and to engage in management and education services. Because of the nature of the profession and the particularity of the work object, the media literacy of the college counselors has a richer connotation than other public. For example, information recognition involves in distinct political acuity, information dissemination involves the right ideological guidance, information processing involves a wealth of knowledge transmission, and information interaction involves a harmonious emotional communication. The media literacy of college counselors is not only beneficial to the improvement of the self professional quality and ability, but also to strengthening the ideological and political education work effectiveness, promoting the innovation of college students management work and realizing the students’ healthy growth and all-round development. Therefore, the state，society, universities and counselors should attach great importance to it, and take effective measures together to form a comprehensive and three-dimensional network, and constantly promote counselors’ media literacy. |
| Key words: new media media media literacy counselor college student |
