| 摘要: |
| 以民族传统聚落旅游地肇兴侗寨为研究对象，通过搜集网络数据，采用内容分析法，运用ROST Content Mining和SPSS分析软件，分析2003—2012和2013—2016两个时段旅游者旅游感知的变化轨迹。研究发现：1.肇兴侗寨规模随着旅游开发强度的加大逐年变大，商业化进程逐年加深；2.寨民传统民居吊脚楼的功能发生了变化；3.原生态民族文化舞台化趋势日益明显；4.侗寨原著民生计模式发生根本改变。引起这些变化的主要原因是肇兴侗寨的社会结构（如产业经济结构、传统民族文化的存在方式及社区群族关系等）发生了根本改变。 |
| 关键词: 民族传统聚落 旅游感知 旅游者 肇兴侗寨 |
| DOI： |
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| Study on Tourism Perception of Ethnic TraditionalSettlements Based on Network Text：A Case of Zhaoxing Dong Minority Village |
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ZHANG He qing 1， WANG Lei lei 2，XIANG Jia hao 1
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| Abstract: |
| Taking Zhaoxing Dong minority village， the most representative tourism destination in Hunan-Guizhou-Guangxi Dong cultural tourism circle， as an example， this paper， through the collection of online data， based on content analysis， with the ROST Content Mining and SPSS analysis software， compares and analyzes the change of tourism perception in 2003-2012 and 2013-2016. Research shows that： ① the scale of Zhaoxing Dong minority village increased with the intensity of tourism development， and the commercialization process deepened by year； ② the function of the traditional dwelling， stilt house， has changed；③ original ecological culture has become performances on stage gradually；④ the livelihood of aborigines has been changed fundamentally. Main reason is that the social structure （including industrial economic structure， livelihood model， national cultural identity， community group relations and so on） of Zhaoxing Dong minority village has changed. |
| Key words: ethnic traditional settlement tourism perception tourist Zhaoxing Dong minority village |
