| 摘要: |
| 随着各种移动终端的普及，数字阅读已进入移动时代。但是，移动阅读所呈现出的碎片化浅显化特征，明显与“深阅读”的要求有所不同。本文认为，读者阅读习惯改变、优质数字内容相对稀缺和新娱乐交往方式的冲击是导致移动“深阅读”出现当前发展困境的三个主要因素，要推动移动阅读不断由浅入深，可尝试从优质数字内容建设、优化移动阅读体验、培养良好数字阅读习惯和加大移动阅读推广力度等四个方面入手，逐步改善移动阅读碎片化浅显化的现状。 |
| 关键词: 全民阅读 移动阅读 现实困境 突围路径 |
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| The Current Dilemmas and Breakthrough Solutions of “Deep Reading” on Mobile Terminals |
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JIA Jin xi
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| Abstract: |
| With the popularity of different kinds of mobile terminals, digital reading has entered into the mobile era. However, the fragmentation and simplicity of mobile reading are obviously different from those of “deep reading”. This paper believes that the change of reading habit, the relative shortage of excellent digital contents and the shock of new entertainment communication methods are three main factors to cause the present development dilemma of mobile “deep reading”. In order to boost mobile reading from the shallow to the deep, four strategies such as excellent digital content construction, optimization of mobile reading experience, cultivation of good digital reading habit, and enlargement of mobile reading popularization can be adopted to promote mobile deep reading，so as to gradually change the present situation of the fragmentation and simplicity of mobile reading . |
| Key words: national reading mobile reading current dilemmas breakthrough solutions |
