| 摘要: |
| 旅游者对景区旅游产品评价多从硬件建设和软件服务入手，但从深度体验视角，真正影响旅游满意的只有旅游产品的核心价值。旅游者对旅游产品核心价值评价可从可感知、可理解和可参与(体验“三性”)三个层次进行。可感知是旅游者感知景区产品的方式和内容,它是深度体验的先导和基础,呈现出首映效应特点；可理解是旅游者对景区产品的融入性感知,是深度体验的第二进程,呈现递进性特点；可参与是旅游者对旅游产品的融合性感知, 是深度体验的最高境界,呈现同一性特征。 |
| 关键词: 深度体验 体验三性 产品评价体系 旅游产品 游客感知 |
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| Construction of Tourism Product Evaluation System and Empirical Research Based on the Perspective of Deep Experience——Taking Wulong Karst World Natural Heritage Scenic Spots as an Example |
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FAN Chun
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| Abstract: |
| The evaluation of the tourists on tourism products in scenic spots mostly starts with hardware construction and software service, however, from deep experience perspective, the really influencing tourist satisfaction is only the core value of tourism products. the evaluation of tourists on the core value of tourism products can be conducted from such three levels as perception, understanding and participation (the experience of “three”). Perception, which indicates that tourists apperceive the method and contents of tourism products in the scenic spots, is the guide and basis of experience, understanding is the experience of the utility and purpose, which shows progressive feature and which is integrated perception for the products, participation means the tourists can participate in more value experience, which is optimum state of deep experience and which shows homogeneity feature. |
| Key words: deep experience experience of three product evaluation system tourism product tourist perception |
