| 摘要: |
| “互联网+”行动计划首次在2015年中国国务院政府工作报告中提出。目前，旅游酒店业已成为“互联网+”理念指导下发展最为充分的产业之一，进入了依托信息技术推动发展的“互联网+酒店”的快行道。“互联网+酒店”的实质是一场以信息技术为基础的创新活动。本文结合国内外学术文献，对Hertog服务创新四维度模型进行一定调整，以“信息技术渗透”为主线，运用内容分析的方法，尝试从“新的服务传递系统”“新的顾客界面”“新的服务概念”“新的管理概念”等四方面阐释目前中国旅游酒店业所经历的网络化、数字化、智能化、定制化及便捷化的发展态势，据此展望旅游酒店企业依托信息技术发展的关键领域。 |
| 关键词: 互联网+ 传统酒店业 技术渗透 内容分析法 |
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| Study on Trends and Prospects of Hospitality Technology Penetration in “Internet+”Era |
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LI Ya-nan
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| Abstract: |
| “Internet +” action plan was firstly presented in government work report by the State Council in 2015. Hospitality has become one of the most adequate industry of “Internet +” development, and hospitality industry has entered the fast track of “Internet + hotel”, which is relying on information technology to promote development. In other word, “Internet + Hotel” is a substance of information technology-based innovation. On the basis of research at home and abroad and adjusting Hertogs four dimensional model of service innovation, the article took “penetration of information technology” as the main line, content analysis as research method, explained Chinas hospitality industry development trend of network, digital, intelligent, and customization from four dimensions, which are “new service delivery system”, “new customer interface”, “new service concept” and “new management concept” .In addition, the paper proposed prospects of key areas of information technology development of hospitality enterprises. |
| Key words: Internet+ traditional hospitality technology penetration content analysis |
