| 摘要: |
| 民族传统聚落作为传统社会的活化石和民族民间乡土文化的主要载体，发挥着独特的文化传承功能和记忆功能。民族传统聚落旅游具有典型的文化消费行为，与旅游者的价值认知密切相连。从价值主体—中西方旅游者认知的角度，以中国“堂安侗寨”的时空（旅游前、旅游后、中国、西方）两个层面，选取效率价值、质量价值、成本价值、服务价值和社会价值与享乐价值六个观测变量，探讨中西方旅游者对民族传统聚落旅游地旅游价值的认知，分析二者在六个观测变量上的认知差异，为民族传统聚落旅游地旅游发展提供思路。 |
| 关键词: 民族传统聚落；旅游价值 认知差异 中西方旅游者 |
| DOI： |
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| A Study on Chinese and Western Difference in Tourism Value Cognition of Ethnic Traditional Settlement——Case of Tangan Dong Village of China |
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ZHANG He-qing, WANG Lei-lei, JIANG Lu-juan
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| Abstract: |
| As the living fossil of the traditional society and the main carrier of the local folk culture, the traditional national settlement plays its unique role in inheritance and cultural memory. Traditional village tourism has typical cultural consumption behavior, which is closely related to the value of the tourists. From the subject of value, a cognitive perspective of Chinese and Western tourists，this article takes the “China Tangan Dong Village” as the research object, from two aspects of time (before and after tourism), space (Chinese and Western), selects the six observation variables of efficiency value, quality value, cost value, service value, social value and hedonic value, probes into the western tourists’ perception of the tourism value of the ethnic traditional settlement, analyzes cognitive differences in the six variables based on the two, and provides ideas for the tourism development of ethnic traditional settlements. |
| Key words: ethnic traditional settlements tourism value cognitive difference Chinese and western tourists |
