| 摘要: |
| 运用重心模型、基尼系数和相关分析，本文探讨了主要旅游城市的入境整体与分市场季节性的时空规律及其对策。研究发现：外国人市场重心偏北，港澳台市场偏南，前者主导了整体市场重心的变迁格局，但各城市各有客流优势市场，使整体市场的重心最接近地理重心；季节性强度因市场、区域与目的地类型而异，各区域（城市）各有季节性较弱的优势市场；季节性时序模式的市场差异较明显，制度性因素的作用大于自然性因素；不同市场的季节性空间规律有所差别，源于游客时空行为的差异。最后提出丰富产品、细分市场，区域联合营销等应对策略。 |
| 关键词: 入境旅游市场 季节性 时空规律 细分市场 区域联合营销 |
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| Analysis of Time spatial Law of the Seasonality in Inbound Tourist Market of Chinese Cities |
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JI Xiao mei, LI Can, FU Ye qin
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| Abstract: |
| By using the gravity center model, Gini coefficient and correlation analysis, this paper discusses the time and spatial law of the seasonality of the whole inbound tourist market and segmentations in the main tourism cities in the mainland China. The research finds that the gravity center of the foreigner market moves to a further north position, that of Hong Kong Macau Taiwan market moves to a further south position, the former market leads the change pattern of the gravity center of the whole inbound market, however, each city has its inbound tourists advantage, which make the whole market gravity close to geographic gravity. The seasonality intensity varies from one market, region and destination type to another, each city holds its advantage in some market depending on its greater tourist volume. The time series pattern of seasonality is quite different from each market, institutional factors play more important role than natural factors in the disparity. The spatial law of the seasonality of different markets is different and results from the different spatial time behaviors of the tourists. Finally, some suggestions, such as enriching tourism products, subdividing market and inter regional joint marketing, are made to deal with the seasonality problem. |
| Key words: inbound tourist market seasonality time spatial law subdividing market regional joint marketing |
