| 摘要: |
| 档案意识是人们长期以来形成的对档案和档案活动的主观认知，这种主观取向一旦形成就会对档案及档案工作产生潜移默化的影响。档案意识的强弱不仅关系到档案价值能否实现，影响档案事业的发展，而且还会在一定程度上制约社会发展。造成档案意识不强的原因很多，其中档案宣传不到位和档案利用不便是极为重要的原因。新媒体的出现给档案宣传和档案利用带来了新的机遇，因此，应当通过新媒体加强档案宣传、拓宽档案利用的渠道和增强档案管理者与公众的交流互动，从而提高公众档案意识。 |
| 关键词: 新媒体 档案意识 档案价值 档案宣传 |
| DOI： |
| 分类号: |
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| On Upholding Masses Records Consciousness under New Media Transmission Perspective |
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LIANG Xi qin
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| Abstract: |
| Records consciousness, which has been formed in a long time, is the subjective recognition for records and records activities, once this subjective orientation is formed, it will be imperceptibly influenced for the records and records work. The strong or weak records consciousness not only affects whether the records value can be realized and the development of records cause but also restricts social development to some extent. There are many causes for weak records consciousness, among which the very important cause is insufficient records propaganda and un convenient use of the records. The appearing of new media brings new opportunity for records propaganda and records use, thus, new media should be used to strengthen records propaganda and broaden the use channel of the records, and increase the interaction between records handlers and the masses so as to uphold the records consciousness of the masses. |
| Key words: new media records consciousness records value records propaganda |
