| 摘要: |
| “大数据”是时下的热门话题。本文概要介绍了“大数据”的概念、特性及产生的背景；通过典型案例论述了“大数据”的创新理念和带给传媒业的启示；分析了“大数据”发展态势，并提出传媒转型发展中应注意的问题。 |
| 关键词: 大数据 理念创新 媒体 转型 |
| DOI： |
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| Big Data Idea and Media Transition Development |
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ZHANG Cheng, HE Xian gang
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| Abstract: |
| Big Data is a hot topic at present. This paper introduces the concept, character and producing background of Big Data, discusses the innovative idea of Big Data and its enlightenment on media, analyzes its development tendency and proposes the issues in media transition development. |
| Key words: Big Data idea innovation media transition |
