| 摘要: |
| 随着互联网和社交网络的发展，人们通过社交网站更方便地调整朋友圈界限，选择接受或拒绝加入好友，虽然在一念之间，但实际受到多种因素的影响。本文基于计划行为理论以问卷方式进行实证研究，探讨关系品质认知、知觉风险与人际界限认知等因素对社交网站中交友行为的影响。实证结果认为关系品质认知、知觉风险、人际界限认知均对交友意图有显著的影响，但构面内的相互承诺、社会风险、领域性和私密性却不显著，此点可为社交平台网络商借鉴。 |
| 关键词: 社交网站 人际界限认知 知觉风险 关系品质认知 |
| DOI： |
| 分类号: |
| 基金项目: |
|
| Research on the Formation Factor of Relationship Breakpoint on Social Network Sites |
|
WANG Li1，LIAN Zhao long2, CAI Ming tian3
|
| Abstract: |
| With the development of the internet, people are more convenient to adjust their boundary of friendship through social network sites. To accept or to reject might be just an easy click, but the factors behind the choice are considerable. This paper explores the factors that affect the real social activities by theory of planned behavior (TPB) such as interpersonal boundaries, perceived risk and relationship quality. The empirical result indicates the dimensions in TPB have a significant effect on intention to make friends. However, within the dimensions of mutual commitment, social risk, field and privacy are not significant. It represents that the providers may ponder the difference between practice and online. |
| Key words: social network sites interpersonal boundaries perceived risks relationship qualities |
