| 摘要: |
| 受限于操作性障碍，大多有关微博议程设置作用的实证研究仍停留在质性状态和对定量支撑的寻求。微博议程仅仅是作为另一种网络形式的公众议程存在还是已深深嵌入大众媒体的议题选择过程中？本文选取2012香港特区特首选举作为焦点事件，利用内容分析和时滞相关性分析，从两级议程水平上探究新浪微博和作为传统媒体代表的报纸之间的媒介间议程设置流向。结果显示，微博与报纸在焦点事件进展过程中交替为对方设置议程并在事件发展到顶点阶段实现了强烈的议程互设，这表明微博不仅仅提供一种公众议程的获取途径，也完全有能力为大众媒介设置议程。 |
| 关键词: 媒介间议程设置 微博议程 报纸议程 香港特区特首选举 时滞相关性分析 |
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| The Interactivity of Intermedia Agenda Setting Effects between Microblog and Mass Media——Taking Chief Executive Election in Hong Kong of 2012 for Example |
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WANG Xiao
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| Abstract: |
| Partly due to some operationalization obstacles, most of the empirical attempts in respect to microblog’s agenda setting role ended up qualitatively in quest of quantitative support. Is microblog agenda simply performing as another form of public agenda or deeply embedded in the agenda building process of mass media? Regarding 2012 election of Chief Executive in Hong Kong as the focus event, this study takes advantage of content analysis and cross lagged correlation analysis to probe into the intermedia agenda setting flow between Sina Weibo and newspaper on both agenda setting levels. Results showed that microblog and newspaper set agenda for the counterpart alternately as the focus event progresses and moreover, when the campaign comes to its crescendo and climax, interactivity and reciprocities between two sides become more intensive that they influence each other on both agenda setting levels. In other words, microblog agenda seems not only another online form of public agenda, but also fully capable of setting agenda for mass media. |
| Key words: intermedia agenda setting microblog agenda newspaper agenda chiefexecutive election in Hong Kong cross lagged correlation analysis |
