| 摘要: |
| 创设主题活动并品牌化运营，既是落实中央加强和改进大学生思想政治教育工作指导意见的具体步骤，也是创新他教与自教相统一的思想政治教育工作模式的战略选择，更是构建思想政治教育工作长效机制的必然要求。内容定位与创新、价值传递、视觉设计、流程策划、传播管理等，则是主题活动品牌生成的关键环节。 |
| 关键词: 思想政治教育工作 主题活动 品牌化 |
| DOI： |
| 分类号: |
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| The Brand Operation of Theme Activities |
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HUANG Zhi gui
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| Abstract: |
| Theme activity creation and its brand operations are not only real steps to enhance and improve the guiding idea for ideological and political education of college students but also the strategic choice to innovate ideological and political education work mode by the unity of self learning and learning from others, and are also the necessary requirement for the long term mechanism to construct ideological and political education work. The key link for brand generation of theme activities includes content orientation and innovation, value transmission, visual design, process planning, spreading management and so on. |
| Key words: ideological and political education work theme activities brand operation |
