| 摘要: |
| 随着我国经济社会文化发展水平的提高，“不让过孩子输在起跑线上”的理念催热了早教行业，也催热了婴幼儿出版物市场。然而，虽然婴幼儿出版物铺天盖地、琳琅满目，但质量却不尽如人意，存在市场细分不到位，定位不准确、主题单一缺少创意、重视说教忽视婴幼儿天性、形式与内容不统一等多方面的问题。BBC热播动画片《花园宝宝》的巨大成功能给我们一些有益的启示：提高婴幼儿出版物编辑质量首先要做好市场细分，明确读者定位；其次，要充分理解和掌握早期教育理论，将“天性教育”的理念真正融入出版物中，寓教于乐；最后，还应努力追求内容与形式的有机统一，让童真、童趣贯彻始终。 |
| 关键词: 早教 婴幼儿出版物 编辑原则 《花园宝宝》 市场细分 |
| DOI： |
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| The Status Quo and Quality Promotion of the Publications for Infants and Children under the Background of Early Education |
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XU Zhi min, HE Zhong ying
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| Abstract: |
| With the rising of economic, social and cultural development level of China, the idea that “do not let the children defeated at the starting line” prompts the early education industry and also makes the publication market for infants and children fiery. Although there are full of various publications for infants and children, however, the quality of the publication is not contented, there are a lot of 〖JP2〗problems such as improper market subdivision, inaccurate market positioning, simple theme, short of animation, too emphasizing lectures but ignoring the inborn nature of the infants and children, inconsistence of the form with the contents and so on. The big success of Children Garden broadcasted by BBC reveals that the quality promotion of the publications for the infants and children should at first fulfill the market subdivision, clarify the positioning of the readers, then sufficiently understand and master early education theory, really integrate the idea of “inborn nature education” into the publications, make the teaching pleasant, and finally pursue the organic unity between the content and the form to make the naive of Children through interesting. |
| Key words: early education publications for infants and children editing principle Children Garden market subdivision |
