| 摘要: |
| 标准具有技术与制度双重属性。文化创意产业要做到“文化和科技融合，发展新型业态、实现创意产业的规模化、集约化、专业化”，政府和企业必须重视文化创意产业的标准化战略，构建我国文化创意产业分类和统计标准、文化创意企业和聚集区分类标准、文化产品和服务的技术标准等三大类标准。文化创意产业的标准化作为一种超越产品、专利、品牌竞争的高层次竞争手段，在其产业发展中的作用越来越重要。专利和品牌是对一种产品的垄断，标准是对一个行业的垄断，得标准者得天下。 |
| 关键词: 文化创意产业 标准化 标准化战略 |
| DOI： |
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| Reflection on Standardization Strategy for Cultural Animation Industry |
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TAN Ling, HUA Ying
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| Abstract: |
| In order to “integrate science and technology”, to develop new type industries and to realize large scale, intensification and specialization of animation industry for cultural animation industry, the governments and the enterprises must emphasize the standardization strategy of cultural animation industry. The standardization of cultural animation industry, as a high level competitive method for the competition transcendence of products, patent and brand, plays more and more large role in its industrial development. Patent and product are the monopoly of a kind of products, standard is the monopoly of a industry, as a result, the enterprises which own the standard dominate the market. |
| Key words: cultural animation industry standardization standardization strategy |
