| 摘要: |
| 图书微博营销是在微博快速发展的情况下，基于微博的信息传播特点而提出的一类图书营销方式。本文运用SWOT分析方法来分析图书微博营销的优势、劣势、机会与威胁，并在此基础上提出图书微博营销应注意整合微博营销平台、培养微博领袖等应对策略。 |
| 关键词: 图书 微博营销 SWOT分析；传播模式；在线图书；营销平台；微博平台 |
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| SWOT Analysis of Books Blog Marketing and Its Corresponding Strategy |
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YAO Bao quan
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| Abstract: |
| Books blog marketing is a class of books marketing methods based on blog information dissemination feature under the background of rapid development of blog. This paper uses SWOT analysis method to analyze the advantages, disadvantages, opportunity, challenge of books blog marketing, and based on this, points out the corresponding strategy such as integrating blog marketing platforms and cultivating blog leaders and so on for books blog marketing. |
| Key words: books blog marketing SWOT analysis transmission model online books marketing platform blog platform |
