| 摘要: |
| 以CNKI中国知网数据库2010—2013年与移动互联网和媒体相关文献的关键词为研究对象，采用词频统计和内容分析法，以 bibexcel与ucinet为数据统计和分析工具，既从整体又对部分关键词的变化状况进行研究和分析，从关键词的角度对移动互联网时代，中国媒体的走向进行探讨。研究发现，传统媒体向新媒体的转型是传媒业界讨论的重中之重；现阶段广告业是移动互联网的主要盈利点；“融合”是传媒界的大势所趋，并为之开辟了广阔的发展空间。 |
| 关键词: 移动互联网 关键词词频 传统媒体 新媒体 广告 融合 |
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| The Tendency of the Mobile Internet and Chinese Media ——Analysis of Words Appearance Frequency Based on CNKI Keywords |
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JI Ying ru
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| Abstract: |
| This review takes selection of the keywords in the literatures related to media and mobile internet in CNKI database during 2010 2013 as research target and discusses the tendency of Chinese media development at the era of mobile internet from the angle of keywords by using words appearance frequency statistics and content analysis, by taking bibexcel and ucinet as data statistics and analysis tool and by studying and analyzing the change of the whole or part of the keywords. The research indicates that the discussion on the transition from traditional media to new media is most important in media circle, that advertisement industry is the main profitable point of the mobile internet and that “merger” is the tendency of the media and that the extensive development space for it is opened up. |
| Key words: mobile internet key words appearance frequency traditional media new media advertisement merger |
