| 摘要: |
| 企业的创建过程是价值创造导向下的商业模式的实现过程，从社会网络获取资源是新创企业实现价值创造，进行商业模式创新的重要途径。从社会网络的结构性特征视角出发，分析了网络密度、网络中心性和结构洞三要素内涵，并结合新创企业案例分析了各要素对商业模式创新的影响。结果发现，网络密度、网络中心性和结构洞对商业模式创新资源的数量、异质性、新奇性等产生不同程度的影响，从而影响着新创企业商业模式创新。 |
| 关键词: 新创企业 商业模式创新 网络密度 网络中心性 结构洞 |
| DOI： |
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| Influence of Social Network on New Enterprise Business Model Innovation |
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HE Jian hua
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| Abstract: |
| Enterprise creation process is the process of the realization of the business model under value creation orientation, the acquisition of resources from the social network is an important way for new enterprises to realize value creation and to conduct business model innovation. Based on the structural characteristics of the social network, this article analyzes the three elements connotation of the network density, network centrality and structural holes and analyzes the impact of the various factors on the business model innovation by combining new enterprises cases. The results show that the network density, network centrality and structural holes produce different influences on quantity, heterogeneity and the novelty of the business model innovation resources, accordingly, affecting new enterprises business model innovation. |
| Key words: new enterprise business model innovation network density network centrality structural holes |
