| 摘要: |
| 在移动互联网技术飞速发展、移动终端不断普及、移动互联网产业链渗透融合、移动用户阅读消费行为改变这四股力量的助推之下，新闻网站移动化布局也主要从内容制作、传播渠道、接收终端三大方面入手。从发展现状来看，新闻网站仍需要在内容资源整合、渠道平台拓展、商业模式探索三方面倾注精力，不断改进。 |
| 关键词: 新闻网站 移动互联网 移动化 |
| DOI： |
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| Report on Development of Mobile News Websites |
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ZHANG Yi， JIA Jin xi
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| Abstract: |
| With the rapid development of mobile Internet technology, the popularization of mobile terminals, the fusions of mobile internet industrial chain and the change of mobile users’ reading behavior, news websites take different measures to capture users. These measures mainly refer to content production, transmission channels and mobile terminals. In the future, news websites have to pay more attention to integrating content resources, expanding transmission channels and platforms and exploring new business models in order to achieve continuous progress. |
| Key words: news websites mobile internet mobilization |
