With the development of the Internet WEB2.0 technology and the automobile industry, an application named SNS caught wide attention of the consumers. The advertising informations of traditional car gateway websites are gradually unable to fulfill the potential consumers’ purchase desire, and a single car network marketing form tends to perish. This paper reveals the problems of traditional network marketing of car bands and the practicability of using SNS as the marketing platform. And then it offers some effective network marketing strategies for the automobile industry in order to provide a reference to the healthy development of China’s automobile industry.