| 摘要: |
| 处于舆论焦点中的“归真堂事件”凸显了微博在动物福利保护运动中的作用，微博已经成为我国动物福利保护运动的主要平台之一，微博设置了动物福利保护的议题，影响了动物福利保护事件的发展进程，开创了解决动物福利保护事件的新路径。 |
| 关键词: “归真堂事件” 微博 使用与满足 议题设置 动物福利保护 |
| DOI： |
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| Micro-blog Communication Perspective of Animal Protection |
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ZHAO Peng-sheng
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| Abstract: |
| “Guizhen Church Event” in the focus of public highlights the role of micro blog in the animal protection movement, micro blog has become one of the main platform of the animal protection movement, the micro blog sets animal protection issues, affecting the animal protection events in the development process, creating a new path to solve the protection of Animals welfare. |
| Key words: Guizhen Church Event” micro blog use and gratifications agenda setting animal welfare protection |
