| 摘要: |
| 通过访谈、查阅相关文献，分析了农产品选择行为的影响因素和农产品满意度的评价因素，并通过统计分析建立了影响农产品选择行为的线性回归模型和影响农产品总体满意度评价的线性回归模型。结果表明，农产品的品牌、包装、售后服务、销售环境和生产季节性等对消费者的农产品选择行为具有较显著的影响；影响农产品市场满意度的评价因素主要有农产品的销售价格、品种多样化、新鲜度、便捷性、购物环境和安全保证等。 |
| 关键词: 农产品 消费行为 回归分析 |
| DOI： |
| 分类号: |
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| A Study on the Consumption Behaviors of Agricultural Products under the Safety Awareness |
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SHI Hong-jing
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| Abstract: |
| Through interview and reviewing relevant literature, the factors affecting the choice of agricultural products and the factors for the evaluation on agricultural products satisfaction are analyzed and a linear regression model for affecting choice behavior of agricultural products and for affecting overall satisfaction degree of agricultural products is constructed through statistical analysis. The results show that the brand, package, post service, sale environment and production seasons and so on of agricultural products have significant impact on the choice of agricultural products by consumers, the evaluation factors affecting market satisfaction of agricultural products mainly consist of selling price, diversification of the products, fresh state, convenience, purchase environment, safety guarantee and so on. |
| Key words: agricultural products consumption behavior regression analysis |
