| 摘要: |
| 本文以类型学社会话语的分析框架将新媒体事件归纳为四类话语即国家(民族)话语、公共性话语、民粹主义话语和文化话语,话语背后分别体现了官方意志与爱国精神、公民性力量、戏谑狂欢精神和文化建构逻辑。这些话语共同构成了新媒体舆情的主要表达内容。 |
| 关键词: 新媒体事件 类型学社会分析法 四类话语 话语舆情综合模式 |
| DOI： |
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| Discourse Production Framework of New Media Events:Analysis Perspective Based on Social Discourse of Typology |
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ZHENG En,JI Ya-dong,GONG Yao
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| Abstract: |
| This paper uses the analysis framework of social discourse of typology to classify new-media events into such four discourses as national(nationality) discourse,public discourse,Populism discourse and cultural discourse,different discourse backgrounds respectively embody official willing,patriotic spirit,civic power,bantering revel spirit and cultural construction logic.These discourses co-compose main expression contents of public opinions of new media. 更多还原 |
| Key words: new-media events social analysis method of typology four classes of discourses comprehensive mode of public opinions of discourses |
