| 摘要: |
| 我国学者多以企业的角度研究其品牌化发展,而对社区志愿服务为代表的公益服务品牌化发展的研究较少。坚持品牌化的特色发展道路,是社区志愿组织提高整体服务品质与服务能力,促进自身持续发展的必由之路。社区志愿服务品牌化发展必须明确政府职责,建设服务型政府,实行长远的品牌发展战略,创新志愿服务方式和加强社区志愿服务队伍建设,以实现社区志愿服务的持久开展和社会效益的扩张。 |
| 关键词: 社区 志愿服务 品牌 品牌化发展 志愿者组织 |
| DOI： |
| 分类号: |
| 基金项目: |
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| Discussion on the Brand Development of Community Voluntary Service of China |
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WANG Chun-lan; YUAN Ming-fu
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| Abstract: |
| Chinese scholars mainly study brand development from the perspective of enterprises but seldom study the brand development of public service represented by community voluntary service.Specific development path with brand is the only way for community voluntary organizations to improve the overall service quality and ability and to promote self-sustainable development.The brand development of community voluntary service must clarify governmental responsibility to build a service-oriented government,implement... |
| Key words: community voluntary service brand brand development voluntary organization |
