| 摘要: |
| 在动漫产业为代表的文化创意产业体系内,影响力与动漫产业创意水平、动漫产业渠道与平台建设情况、动漫产业品牌成熟度等高度关联。影响力的有无与强弱,受到创意水平、渠道平台、内容质量等因素的制约。创意具有新意、内容质量高、营销方式科学、制作水平先进、衍生品开发好的动漫作品,能够促进动漫产业影响力从无到有,由弱到强不断提升,进而对动漫产业发展形成更高层面的作用力,形成构建国家文化软实力的覆盖平台。 |
| 关键词: 动漫产业 影响力 创意 营销 文化产业 文化软实力 动漫品牌 |
| DOI： |
| 分类号: |
| 基金项目: |
|
| Analysis of the Strategy for Upgrading Animation Industry Influence |
|
YIN Jun,WEI Wen-jie
|
| Abstract: |
| In cultural creation industry represented by animation industry,its influencing power is highly related to creative level of animation industry,channel and the platform construction condition of animation industry,animation industry’s brand maturity.Its influence is restricted by the major factors such as creative level,channel platforms and content quality.The animation products with creative meaning,high content quality,scientific marketing method,advanced making level and good derivative products development can promote animation industry influence power upgrading from nothing and from weak to strong,and then form higher level effect on animation industry development to construct covering platform of national cultural soft power. |
| Key words: animation industry influence power creation marketing cultural industry cultural soft power animation brand |
