| 摘要: |
| “百度竞价排名事件”可能成为反垄断适用于网络垄断的第一个案件，已由律师代表受屏蔽的网络运营公司向国家工商总局提起反垄断审查，而本文则主要讨论私人实施的适用问题。从私人实施角度切入，假定占有市场垄断地位的百度公司被证实确实利用网络引擎搜索技术设置竞价排名来强制交易并且提供虚假信息给消费者而给消费者受到损害，那么由于网络的特殊性，该起事件涉及的当事人范围之广，百度可能面临大规模的私人诉讼。而我国反垄断才颁布不久，虽然有规定民事责任的条款，但是具体配套实施细则尚待公布。许多紧迫而现实的问题需要我们去解决，法院如 |
| 关键词: 百度竞价排 反垄断私人实施 集团诉讼 代表人诉讼 |
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| On the class actions of private implementation in anti monopoly law——From the “Baidu Bid Ranking” event to build the class action model of China |
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LI Yao wei
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| Abstract: |
| The event of ‘Baidu Bid Ranking’ may become the first case that the anti monopoly law applied in the network anti monopoly. The lawyers who represent victims of the network operating companies initiated the review of anti monopoly to the State Administration for Industry and Commerce. And this article mainly discusses the implementation of the private application in anti monopoly law. From the respect of the private application, firstly this paper assumes that Baidu which has the share of market dominance was confirmed to make mandatory transactions by using the Internet search engine to set a bid ranking and to provide false information to consumers and damage to consumers, then as a result of the special nature of network, the incident involved a wide range of clients and Baidu may face large scale private litigation. But the anti monopoly law of China has issued soon before, although the terms of civil liability is provided, the specific implementation details have yet to be promulgated. So we need to address many pressing practical problems, such that how should the court deal with such a large scale litigation or is the existing representative actions provision enough, whether to consider the introduction of class actions of the United States and how to establish the eligibility of the parties, and so on. By the Baidu case and from a comparative perspective, this paper attempts to compare the litigation proceeding system between the representative action and class action, incorporate the advantages of the representative action to class action and make a localization in the field of anti monopoly law of China to build the field for a new type of anti monopoly class action system. |
| Key words: Baidu Bid Ranking private application in Anti-monopoly Law class action representative action |
